A Decade of Partnership: Storyboard Films & MPMG
When MPMG (Minneapolis Portfolio Management Group) first approached Storyboard Films, “They came to us like any other client would. They were just looking for a new brand video they could put on their website. From there, they started to see other opportunities for video, and that really sent us on a new path together, ” Jeff Brandt, Creative Director of Storyboard Films.
Fast forward over a decade, and that single project has grown into a creative partnership with trust and shared vision that continues to evolve year after year.
From Brand Video to Ongoing Storytelling
The Beginning: A straightforward brand film to introduce MPMG to their clients.
The Evolution: Discovery that video could play a bigger role in their annual live client event.
The Expansion: From thought-leadership pieces to founder storytelling, documentary-style event content, and even sketch comedy.
What started small became a full-fledged video strategy showcasing MPMG’s expertise, values, and personality in unexpected ways.
Creativity with a Twist: Finance Meets Humor
One of the most unique aspects of this partnership has been MPMG’s willingness to experiment with comedy. Sketch Comedy at a Finance Event? At first, it seemed risky, finance is a serious world, after all. But when Storyboard Films introduced humor into MPMG’s annual client event, it quickly became a signature moment. Seven (and counting) sketch videos later, clients now look forward to that comedic highlight every year. It’s safe to say they say results and using humanizing humor paid off as trust is a key factor in choosing who manages your portfolio, this connectivity and loyalty meant more business for MPMG.
“The comedy sketches humanized them in a way that was healthy. Clients saw that yes, they’re smart and serious about business, but they also have a sense of humor and authenticity.”
Long-Term Partnerships Matter
When you’ve worked together for 10+ years, something happens:
Trust: MPMG gives Storyboard Films creative freedom, knowing their brand will always be represented with integrity.
Efficiency: Less time explaining, more time creating. The shared history means ideas flow faster.
Depth: Beyond execution, Storyboard acts like a producer and strategist, helping shape the overall event experience, speeches, and client storytelling.
“When you have a client for this period of time, you start to develop a rapport and a trust. They’ll tell me, ‘I don’t know who else could do this because you know our brand so well.’ That’s something you only get through collaboration over time.
It’s almost like having another person on staff—except with the added value of an outside, objective perspective.”
Video Examples to Explore
Here are a few highlights from the Storyboard and MPMG collaboration:
The First Brand Video – setting the foundation.
Founder Story Film – a deeper look at values and philosophy.
Annual Event Sketches – a glimpse into how humor transforms an audience experience.
( Playlist available on Vimeo for those who want more laughs and inspiration. We’ve created over 20 videos for them over the years so this is still just a sample. How grateful we are for this partnership!)
Brand Video
2025: Founder’s Story
2019: Annual Client Event Humor Video: Fake Meat, Unconscious Bias
2024: Annual Client Event Humor Video: Skit Rehearsal, AI
Consideration For Other B2B Companies
Professional services firms such as financial advisors, consultants, law firms, engineering, architect, construction management firms, or tech companies often face the same challenge: how to showcase expertise without losing the human element?
Here’s what Storyboard Films can do for you:
Go Beyond the Camera: We don’t just film—we produce, strategize, and help you tell stories that resonate.
Show Personality: Video can highlight not just what you do, but who you are. Clients trust people, not just credentials.
Think Long-Term: A strong partnership builds consistency, creativity, and confidence in your brand voice.
In other words, don’t just “get a video made.” Build a video strategy. MPMG’s decade-long journey with Storyboard Films shows the power of video done right: not as one-off projects, but as an evolving storytelling tool. For companies in any B2B industry, the lesson is clear: The right video partner doesn’t just capture your brand. They become part of it.
“When you’re in a professional industry, people don’t just want the smartest person in the room. They also want to see the human side. Video can do both—it can showcase your expertise and make you relatable.”