Analytics and Third-Party Tracking

This website uses Google Analytics 4 (GA4) to understand how visitors interact with our content. This service collects data such as your IP address, device type, browser information, and on-site behavior. Because we have enabled "Enhanced Measurement," Google Analytics may also automatically track specific interactions, including:

• Page scrolls
• Outbound link clicks
• File downloads
• Video engagement

We use this data to improve our website performance and user experience. The data is retained for a period of 14 months.

In addition to Google Analytics, we utilize the following third-party tools which may also set cookies or collect data:

• HubSpot: Used for customer relationship management and to track user interactions with our forms and content.
• LinkedIn Insights: Used to track the effectiveness of our advertising and for retargeting purposes.

Your Privacy Options

You can opt out of Google Analytics tracking across all websites by installing the official Google Analytics Opt-out Browser Add-on.