St. Andrew's Lutheran Church is in the middle of a capital campaign, and they had a real challenge: getting two congregations who rarely cross paths to see themselves as one community. They asked us for two videos.

The first was a 1-minute introduction. It played on one Sunday. The second was a 3-minute story that anchored the official campaign kickoff, shown during services for both worship audiences.

After seeing the first draft of the intro, Cheryl Brunkow, their Director of Communications, wrote:

"Wow, that's great! I can't believe you boiled all those interviews down into that. You should be a chef. You'd make a mean reduction sauce. I love it!"

That's the job. Hours of interviews with pastors, musicians, and members, boiled down to the lines that carry the story.