Purpose

This recruiting video for MacQueen Equipment flips the script on what it means to “sell equipment” — showing instead how the company empowers employees to deliver solutions that matter. With voices from across the organization, the video highlights a culture where mentorship is prioritized, hard work is recognized, and variety keeps the work exciting. Whether it’s repairing street sweepers or inspecting sewer robots, this film captures why MacQueen is more than a job — it’s a mission-driven place to grow.

Impact

The video communicates MacQueen’s small-business feel, despite its scale, and showcases real career progression — from technician to sales in just four years. Viewers see a company that invests in its people with tools, training, and trust. This authentic portrayal resonates with candidates who want purpose, not just a paycheck — the kind of storytelling that boosts quality applications and long-term hires.

Relevant Insight

A full 76% of candidates say they want to understand a company’s culture before applying (Source: LinkedIn Talent Trends 2024). This video delivers that transparency through firsthand stories, making it a standout example of an employer branding video done right.