Case Study: Tech Testimonials
ECI Partners With Storyboard Films For Client Success Stories
When ECI Software Solutions set out to highlight the success of one of their long-time customers, Silver Spring Foods, they turned to Storyboard Films to craft a powerful, authentic testimonial video series. The goal was to capture how ECI’s manufacturing ERP software solution, Deacom, has modernized operations, supported growth, and empowered employees at the Eau Claire, Wisconsin-based food manufacturer.
Over the course of a carefully planned production, Storyboard Films helped transform a complex software implementation story into four cinematic, emotionally grounded narratives, spotlighting the human side of technology adoption with specific use cases.
The Client Challenge: Making Software Human
Silver Spring Foods has been producing horseradish and specialty condiments for more than 90 years, growing from a local family business into a leading food manufacturer with a nationwide presence. Like many manufacturers, their operations were constrained by legacy systems that limited visibility and efficiency. To scale effectively, they needed a robust, cloud-based ERP solution.
For ECI’s marketing team, the challenge wasn’t just showcasing features, it was telling a story that illustrated real-world customer success impact. They wanted a testimonial video series that could connect emotionally with other business owners and technology decision-makers. They needed to show not only what Deacom does, but why it matters and how it simplifies work, supports employees, and fuels growth.
The Storyboard Approach: Strategy Meets Authenticity
From the initial planning call, Storyboard Films’ producer Jeff Brandt focused on developing a clear story structure built around challenge, solution, and impact.
The creative brief evolved into four core video segments:
The Silver Spring Story — featuring owner Eric Rygg, highlighting the company’s legacy, values, and growth journey.
Technology & Transformation — led by CIO Noah Wallace, focusing on the shift to cloud ERP and modernized operations.
Ease of Use & Employee Empowerment — featuring production leaders and floor staff who embraced the software.
The Partnership — weaving in how ECI’s team supported implementation and ongoing success.
Storyboard Films designed each interview setup to complement the subject’s story visually. In filming production, they use distinct visual backdrops for each person and a centered, cinematic frame reminiscent of documentary style videos.
On-site, the team captured interviews both at Silver Spring’s main production facility - complete with hairnets, gloves, and the bustle of real operations - and at the quieter Prospect Warehouse for clear dialogue and controlled lighting.
Production: Capturing the Human Side of Manufacturing
The production day began early with ECI’s creative marketing director able to collaborate remotely providing live input to deepen the narrative with industry and product insight during interviews. The goal: bring out stories that feel real, the kind of candid reflections that resonate far beyond scripted marketing copy.
Interview Highlights
Eric Rygg, the fourth-generation owner, reflected on how embracing modern software has been key to scaling their family business without losing its values.
“Deacom allowed us to grow fourfold without adding unnecessary complexity. Our people have what they need to make better decisions every day.”
Noah Wallace, CIO, discussed the ease of adopting a cloud system across departments.
“We used to struggle with siloed data. Now, everyone from production to finance sees the same numbers in real time.”
Corey, an operations leader, shared how technology improved daily workflow.
“Once employees saw how easy it was, adoption wasn’t a battle. It made their jobs easier - that’s what won them over.”
Between interviews, Storyboard captured dynamic b-roll: steaming production lines, precision bottling, and hero shots of employees inspecting products. These visuals reinforced Silver Spring’s dual identity - a company rooted in tradition but thriving through innovation.
Post-Production: Crafting Stories That Convert
After the shoot, Storyboard Films’ editors began assembling the four stories. Their post-production workflow emphasized narrative clarity and visual storytelling over overt promotion. Each edit was structured to guide viewers through a natural arc from identifying the business challenge to celebrating the transformation enabled by ECI’s technology.
Draft reviews were tracked via software to offer time-coded edit notes so that together pacing and emotion was refined to create videos that feel as genuine as the people featured in them.
“Jeff and the team at Storyboard are top notch. I’ve worked with them on numerous projects over the years and they always nail the assignment! Highly recommended.”
Final Videos
1: ECI Software Client Testimonial: History and Growth, Silver Spring Foods
2: ECI Software Client Testimonial: Cloud Benefits, Silver Spring Foods
3: ECI Software Client Testimonial: Ease of Use and Adoption, Silver Spring Foods
4: ECI Software Client Testimonial: Operational Improvements, Silver Spring Foods
The Impact:
Authentic Stories, Real ROI
The final video series driven by authenticity and emotional resonance became a cornerstone of ECI’s content strategy, used across:
Website landing pages to build trust with prospective clients
Sales enablement campaigns to demonstrate measurable impact
Social media to highlight customer success in a visually engaging format
(Product: Deacom: ERP Software for Batch and Process Manufacturing allowing streamlined operations with an all-in-one ERP)
“We set out not to just film ECI’s customers - we wanted to capture why they believe in their software partner. That’s the difference between content and connection.”
Vertical Short Clips for Social Media
“At Storyboard Films, we believe every testimonial should feel like a short documentary - real people, real stories, real outcomes.”
Key Takeaways for Marketers
Authenticity Wins Trust
Real people, real settings, and unscripted moments make the story relatable and believable.Structure Matters
The challenge-solution-impact framework gives business audiences a clear narrative path essential for decision-stage content.Visual Consistency Reinforces Credibility
Clean, cinematic visuals and consistent lighting convey professionalism while keeping focus on the message.Collaborative Direction Yields Better Stories
Remote creative input and on-site flexibility allowed Storyboard to balance efficiency with emotional depth.
Scaling Authentic Storytelling Across Multiple Locations
For national brands like ECI, maintaining a cohesive brand voice while adapting to regional differences is essential.
Storyboard Films specializes in multi-location B2B testimonial production, creating consistent, on-brand video content nationwide without losing authenticity. Whether filming in Eau Claire, Wisconsin, or a high-tech plant in California, the team manages logistics, visuals, and tone so every story feels part of a unified campaign.
Acting as both strategic partner and production crew, Storyboard Films delivers centralized editing and scalable workflows that help enterprise clients build libraries of customer success stories resonating with business owners and decision-makers across the country.
“Consistency across markets doesn’t mean every story looks the same—it means every story feels connected. We focus on aligning brand identity with the real people and environments that make each testimonial unique. As a past Marketing Director, I understand how this central single vendor strategy will save you a lot of headache.”
Conclusion
The Silver Spring Foods x ECI testimonial project is a model for how video production can bridge the gap between technology and human experience. For Storyboard Films, it was an opportunity to showcase not just their filmmaking skill, but their understanding of operations, technology, and what today’s B2B audiences crave - authenticity, clarity, and real-world impact.
Ready to tell your customer success story?
Contact Storyboard Films to create authentic corporate video content that drives trust and conversion. Here’s a testimonial about us from another software client, Avionte.