Purpose

This brand story film for Twin Cities Cosmetic Surgery reveals the compassionate ethos behind Dr. Joe Gryskiewicz’s practice. Rather than leaning on glamour or vanity, the video presents a heartfelt narrative rooted in mission-driven beginnings and a commitment to patient dignity. Through unscripted reflection, Dr. Joe walks viewers through his journey from volunteering in Central America to building a clinic where people feel seen, respected, and empowered to make life-changing decisions — with no pressure, just care.

Impact

The video disarms assumptions about cosmetic surgery by foregrounding empathy, transparency, and human connection. Patients are encouraged to spend real time discussing their goals, fears, and expectations — creating a space where transformation is emotional as well as physical. The team’s focus on relationship-building pays off in post-surgery testimonials, where increased confidence and personal gratitude stand out more than any aesthetic result.

Relevant Insight

Healthcare videos featuring patient journeys and physician authenticity are highly effective trust-builders. Viewers retain 95% of a message when delivered by video — compared to just 10% via text — and feel more confident in a provider after seeing relatable, real-life stories (Source: Levo Health).